Beer ice cream in the Japanese heat

The latest innovation of the Kirin Brewery is beer foam like soft ice cream . So far it’s only available in Japan.

Japan’s leading brewery Kirin came up with a new product idea. The beer foam is cooled down to +9 Celsius, and with help of an ice cream dispenser it is put on top of the beer. The real Ice cream like consistency is refreshing in the hot weather, and keeps the beer on its temperature for a long time. It is pleasant when consumed, and is something new and interesting. Everything new and interesting can be sold very well in Japan.

The “beer ice cream” is still only available in Japan, but like many other Japanese inventions, it is sure to conquer the world soon. It is to be Expected at this year’s summer heat!

Kris Haru based on H-guchi
Inter Japán Magazin

 


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